Digital Experience Platform
Multichannel at the heart of user experience
With the proliferation of online channels and points of contact, the digital economy has significantly changed user expectations and behaviors. Multichannel has become the norm.
The company needs to adapt so it may provide its users with an experience that preserves quality and consistency of the relationship across all channels. Umanis helps you reach this goal by designing a customized integrated platform for your business.
The challenges of a Digital Experience Platform (DXP)
At the heart of user experience, a mastered multichannel will make it easy and smooth to switch from one channel or point of contact to another, avoiding unnecessary repetition or loss of information. The stakes are high as this concerns all the company's contacts:
prospects, consumers, suppliers, partners, employees or applicants - and thus impacts all areas.
However, ensuring a consistent user experience in multichannel mode poses a real challenge considering the heterogeneity of contact points and information synchronization issues between channels. Thus, all channels, existing and new, need to be integrated into a single platform.
Umanis’ top priority for each of its DXP projects commitments is the high quality of its user experience. We design integrated platforms that allow users to interact as they wish with their companies, providing engaging experiences regardless of time, channel and location.
Our Digital Experience Platform (DXP) offer
Umanis offers global solutions that cover the following features:
Customized user interfaces,
Centralized contents management (distribution to different contact points),
Management of marketing campaigns,
CDP (Customer Data Management Platform),
Data Intelligence (data analysis and Machine Learning),
Digital asset management (DAM).
Our added value
Our cross-functional digital expertise and our pragmatic, business and user-oriented approach, are among the strengths of Umanis. All of this ensures real added value for our customers with a solution that is well-adapted to the specific interactions which lie at the heart of their activities.